Atlas Capital Advisors is an independent, S.E.C. registered investment advisor based in San Francisco. We provide customized investment solutions that deliver performance at a reasonable price. Our systematic investment approach is grounded in academic and proprietary research. We emphasize strong risk management and capital preservation. Our clients compensate us on a fee-only basis.


- Jono Tunney, Founder and Managing Partner
“Atlas was founded to provide investors with better than index performance by focusing on empirical evidence of what actually drives persistent returns. We have achieved this goal while eliminating the need for financial intermediaries who bloat costs and adversely impact returns.”

We are quantitative money managers who value

Systematic Approach

We are disciplined unemotional investors


We show you how, why and what investments we make to generate returns


We invest only in publicly traded securities with deep daily trading volume


We typically hold a smaller subset of the benchmarking index, 80+ stocks


We help clients express their social values and minimize single stock risk

Our Investment Philosophy

Evidence Based Methodology

At Atlas Capital Advisors, we've formulated our equity investment thinking over a number of years, drawing heavily from personal experience and leading academic research. Successful investing requires a long term perspective. Too frequently the investing community can focus on near term results or the latest fad , neither of ...

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Keep Fees Low

Atlas operates as a registered investment advisor and fees are charged on invested assets without the return-sharing typical of hedge funds or the layering of costs typical of fund of funds, investment brokerage firms and insurance companies. There have been numerous academic studies quantifying how the layering of fees adversely affects client ...

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Transaction Costs Matter

Transaction costs can have a large impact of portfolio performance. Our proprietary software incorporates all three levels of the transactional cost pyramid when making our trading decisions. Most people tend to focus on commissions when they think about transaction cost, but commissions turn out to have a small overall impact ...

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  1. We believe that asset allocation is the primary driver of returns
  2. We believe that through academically tested factors, our client portfolios can perform slightly better than the market
  3. We believe a financial advisor should not get paid based on what products their clients use
  4. We believe most of what is sold in the industry is not necessarily in the best interest of the client
  5. We are a fiduciary to our clients – placing client’s interests ahead of our own
  6. We invest our own assets in the same strategies that we invest our client assets

operating since


CFA Charters


Assets Under Management


Composite Strategies


Our objective is to help clients meet their financial goals with thoughtful planning and investing strategies


People that contribute to Atlas Capital Advisors' Success.



Asset allocation is the most important decision one can make as an investor. Each quarter, Atlas Capital Advisors updates estimates of the expected returns of each asset class, and adjusts allocations accordingly. We make these decisions in a systematic repeatable way using approaches grounded in academic evidence.

We are fundamental investors. We seek to increase weights in asset classes that are attractively priced, and reduce weights in those that are not. Attractively priced asset categories, with higher expected returns, have “good value” in our terminology.

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"I believe in evidence. I believe in observation, measurement, and reasoning, confirmed by independent observers - Isaac Asimov, The Roving Mind"
Atlas provides Investment Management Services across multiple asset classes with unique sub-strategies that capitalize on specific predictive factors implemented in a systematic, disciplined, unemotional, academically rigorous investment process...
Factor-Based Investing (also known as “Smart Beta”) attempts to identify specific factors historically associated with stronger risk-adjusted returns, and create index weightings with inclination toward one or more of these factors. Factor-Based Investing...
In 1992-1993, Eugene Fama and Kenneth French published several academic papers that provided investing ideas that expanded on the classic Capital Asset Pricing Model (CAPM). They showed that over long periods of time, 90% of returns from diversified ...
International markets continue valued at significant discounts to US markets. Of course, some of this is understandable given stronger domestic growth and volatile trade disputes. Emerging Market economies have traditionally been dependent on trade for GDP growth. However, many of these economies continue their maturation process and are today less dependent on exports than decades ...
Historians state the Great Recession started in the third quarter of 2008 with the collapse of the sub-prime mortgage market, complete meltdown of Lehman Brothers and the US Treasury take over AIG, Fannie Mae and Freddie Mac. The reality is the seeds of financial distress were planted with the 1999 repeal of the Glass-Steagall Act ...
Investors, as people, have a tendency to favor what they know. They are more comfortable, feel like they are taking less risk, investing in markets they know. Many individuals can claim that their instincts, their feelings, have been drivers of their professional successes. As such, the majority of US investors tend to favor US markets. ...


Qualitative Stock Picking and Market Timing